Welcome to Team Riwayat

Riwayat means ‘tradition’ and our young company has been breathing new energy into our ancient culture since we were founded in 2010.  Over the past eight years we have been bringing the best traditions of Pakistan’s textile and fashion industries to new audiences across Europe as well as exposing our audiences to the cutting edge of Pakistan’s most innovative and experimental designers.   

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Riwayat’s flagship event is Pakistan Fashion Week. We have now produced twenty iconic events in landmark venues in London, Geneva and Prague. Our PFW brand is recognised by audiences across the world thanks to extensive and ever-growing coverage from our media parters, the BBC and leading newspapers and magazines across the world.  

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Other events have stretched across Europe and beyond with Riwayat bringing our reputation for well managed and creatively executed to a number of Pakistani based events. 

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Riwayat are delighted to continue that success.

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