About Riwayat

FOOD ART. FASHION. These have been the primary drivers of Asian culture over the centuries. And these are what drive and motivate the three of us as Directors of Riwayat. Our extended travels through the sub-continent, from Karachi and Lahore to Delhi and further south have inspired us to bring the best of the sub-continent to the West. 

Pakistan Fashion Week London has been our manifestation of that inspiration. And five years later, after ten seasons of catwalk shows, we are delighted to have established a reputation of excellence. This isn’t just another fashion show, it’s a presentation of all that is great about Pakistan and on a western stage.

Adnan Ansari

Co-founder and Creative Director 

Adnan is an award-winning designer combining a successful TV career with 23 years of fashion experience.

Chris East

Co-founder and Executive Director 

Chris is a charity fundraising and communications specialist and advises a number of leading UK charities.

Sahiba Sethi Kaur

Programmes Director 

Sahib was a senior stylist at Cosmopolitan India after studying at London College of Fashion.




Riwayat is a UK Limited Company no 7636399.

Registered Office: Suite E0009 The Long Lodge, 265-269 Kingston Lodge, Wimbledon  SW19 3FW  UK