About PFW and Riwayat 


Riwayat means ‘tradition’ and our young company has been breathing new energy into our ancient culture since we were founded in 2010.  Over the past six years we have been bringing the best traditions of Pakistan’s textile and fashion industries to new audiences across Europe as well as exposing our audiences to the cutting edge of Pakistan’s most innovative and experimental designers.   


Riwayat’s flagship event is Pakistan Fashion Week. We have now produced eleven iconic events in landmark venues in London and alongside the Hilton on Park lane, PFW12 will be presented in Geneva. Our PFW brand is recognised by audiences across the world thanks to extensive and ever-growing coverage from our media parters, the BBC and leading newspapers and magazines across the world.



In partnership with the Pakistan High Commission in London and the Permanent Mission of Pakistan to the United Nations in Geneva, we are delighted to continue our success with the announcement of PFW Geneva on 16 September 2017 and PFW London on 25-26 November 2017.


Once again, PFW SEASON 12 will present a breathtaking collection of Pakistan’s creative expertise to the watching world.  Once again we will bring together the best emerging and established designers through four dramatic catwalk shows over three days in two countries.


Come join us and help present Pakistan to a watching world.

Adnan Ansari

Co-founder and Creative Director 

Adnan is an award-winning designer combining a successful TV career with 23 years of fashion experience.

Chris East

Co-founder and Executive Director 

Chris is a charity fundraising and communications specialist and advises a number of leading UK charities.

Sahiba Sethi Kaur

Programmes Director 

Sahib was a senior stylist at Cosmopolitan India after studying at London College of Fashion.


In partnership with

Riwayat is a UK Limited Company no 7636399.

Registered Office: Suite E0009 The Long Lodge, 265-269 Kingston Lodge, Wimbledon  SW19 3FW  UK